Monrovia, Liberia — Conex Energy Liberia, one of the country’s leading petroleum distributors, has taken a major step toward modernizing fuel and retail payments with the launch of its Smart Digital Coupon Voucher, a technology-driven initiative that promises convenience, transparency, and a fully cashless experience across its service stations nationwide.
The launch, is part of Conex Energy’s broader plan to digitize its operations and enhance customer satisfaction. Marketed under the slogan “No Cash, No Stress!”, the new product allows customers to purchase and redeem electronic vouchers for fuel and in-station services via a secure digital platform.
According to the company, the Smart Digital Coupon Voucher system enables motorists, corporate clients, and fleet operators to pre-purchase fuel or other services online or through authorized Conex outlets. Once activated, the vouchers can be redeemed instantly at any participating Conex service station.
“This innovation is all about convenience,” a Conex marketing representative said during the unveiling. “Customers no longer need to carry cash to refuel or make purchases at our stations. It’s safe, fast, and smart.”
Speaking at the launch ceremony, Mr. Cherif M. Abdullah, Chief Executive Officer (CEO) of Conex Energy, described the initiative as a major step toward digital transformation in Liberia’s petroleum industry.
“We are proud to introduce this smart solution that empowers customers to transact safely and efficiently,” Mr. Abdullah said. “Conex Energy is committed to innovation, transparency, and customer satisfaction. This launch marks a new era of convenience and accountability for our valued clients and partners.”
Conex Energy says the platform integrates seamlessly with existing mobile money and card payment systems widely used in Liberia. The digital voucher also allows businesses to better manage fuel consumption, track spending, and prevent misuse.
Liberia’s financial landscape has seen a steady shift toward electronic payments in recent years, driven by the rapid expansion of mobile money services such as Orange Money and Lonestar Cell MTN Mobile Money. By introducing digital vouchers, Conex joins a growing list of Liberian companies advancing the government’s push for financial inclusion and digital transformation.
Economic analysts believe the initiative will not only improve customer convenience but also enhance revenue accountability and transparency within the petroleum sector — a long-standing challenge in the industry.
Since acquiring Total’s operations in Liberia and Sierra Leone in 2020, Conex Energy has steadily expanded its footprint across West Africa. The company currently operates a growing network of fuel stations, storage facilities, and corporate supply contracts.
In Liberia, Conex has built a strong reputation for competitive pricing and quality assurance. The introduction of its digital voucher technology positions the company as a pioneer in blending traditional petroleum services with modern digital innovation.
Liberians have welcomed the initiative with enthusiasm, describing it as a “modern approach” that could significantly reduce transaction delays and improve service delivery at fuel stations.
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